These posters were created as part of the Singapore Breast Cancer Awareness campaign 2010, I came across these posters whilst on my honeymoon.
Artist Andy Yang used painted body art to remind women and men about the need for perspective when it comes to breast cancer. The message is clear, " are you obsessed with the right thing?". Encouraging women to have their breasts checked on a regular basis.
Visually I thought it was a modern and trendy way of delivering a very important message which is sometimes considered a taboo subject to talk about , it gets people talking for all the right reasons and without being too gratuitous. Maybe this approach could be adopted to communicate other socially sensitive topics?
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