New Yell Ad

For those of you who old enough to remember the old Yellow pages TV advertisment which consisted a dear old man named  J R Hartley. The charming old gent who used the Yellow Pages to track down a copy of his own book, the iconic advert has been given a digital-age makeover.
The much-loved advert has been given a brand new make-over with the old man been  replaced with a DJ named Day V Lately (you already see the close connection) hunting for a dance track and the old yellow pages book been replaced with a simple phone application.
The remake of the 1983 original follows the former DJ on the hunt for his lost 90s dance record using Yell, the service that Yellow Pages has transformed into online.

See the original here

See the remake

I was never a huge fan of the original but love the way they have adapted the same scenario with the remake, they've managed to bring it up to date while staying true to the original one. With a clear message, that they are still delivering the same service but have diversed into new technological  methods of using it.  

Mugging victim Ecclestone in watch advertisment

Formular one boss Bernie Ecclestone  was kicked unconscious by a gang of muggers who attacked him outside his offices in Knightsbridge last month, stealing his possessions including a limited edition 20,000 dollar (S$26,170) watch. has appeared in the watch makers ad campaign.
Bernie contacted his friend and boss of the Swedish watch making firm Hublot equipped with an image of his badly beaten face with the tag-line "see what people will do for a Hublot".
A spokesman reported that the idea for the ad all came from Mr Ecclestone himself.
Fair play to him for changing what must of been a very traumatic incident into a humorous  ad campaign.

Olympic Torch Design 2012

Yes, the country is in mourn after the unsuccessful bid of getting the 2018 Fifa World Cup (corrupt), but let us not forget that we are  just over a year away from hosting the worlds 2nd biggest sporting event, the summer Olympic games, and with it comes the design of a new Olympic torch. The  torch that will be held by thousands of Torchbearers in the Torch Relay that will the lead the UK into the start of the 2012 Olympic games.

The London Olympic Committee has short-listed 5 top product and industrial designers who had submitted their interest in being part of the project.

The winning design will be unveiled in 2011 as part of the celebrations to mark ‘one year to go’ to the start  of the Torch Relay. Arriving in the UK on 18 May 2012, the Olympic flame will be passed from one bearer to another with one torch igniting the next. Finally, the torch will be carried into the Olympic Stadium on 27 July 2012, where it will light the main cauldron for the 2012 Games’.

New Kleenex ad feature Linford Christie.

Linford Christie has recently been shoved into the celebrity lime-light due to his appearence on "I'm a celebrity get me out of here". Now Kleenex, the famous tissue brand have called upon him to promote their new slim-line tissue range. The new tissue is designed to be slimmer and less obtrusive than traditional convenience-pack tissues.
The former athlete, famous for the size of his "lunchbox" in his sprinting heyday will help the tissue brand to shift its new Kleenex Pockets line for men.
Kleenex hope that the new ads will appeal to men, due to the slim packaging they are able to fit discreetly into any pocket and the they feel that Christie would be a great ambassador for their brand.

Logo Game

How well do you know your Logo?
Its now time to put your knowledge of brands and logos to the test. Answer questions based on pictures of new and old logos.  Learn astonishing facts and be amazed at how much you actually know.The first player to answer correctly in the winning zone wins.Surely a must have for all my fellow ABM students this Christmas.
 This is going straight to the top of my wish list to Santa (the wife).

The new age of Advertising

Apple are set to launch their new iAd network across Europe in December, they claim that they can make people love advertising again. With iAd, Brands are able to reach millions of people in their favorite applications, targeting the  users particular interests. Not only will the ads be captivating and entertaining but will also be interactive too, with users given the opportunity to download discount coupons, recipes and brand screen savers.
Apple have taken a huge step into the world of advertising, especially when you consider the size of the their target audience, with users downloading a combined 200 applications every second. Lets hope a similar network is introduced  to other hand sets.

Could this be the future of Christmas lights?

I first came across this technique whilst watching the Gadget Show a few months ago. Then this morning I saw this report on the BBC morning news CLICK HERE.

Using architectural models of buildings, lighting artists are able to pin point and map out a building fascia. Then using clever technology  that  projects lights on to building exteriors, they are able to transform any building into a visual  work of art. Watch this video to see how visually amazing this technique is CLICK HERE. I'm sure you can agree that this could be used as a new way of advertising.