I first came across this technique whilst watching the Gadget Show a few months ago. Then this morning I saw this report on the BBC morning news CLICK HERE.
Using architectural models of buildings, lighting artists are able to pin point and map out a building fascia. Then using clever technology that projects lights on to building exteriors, they are able to transform any building into a visual work of art. Watch this video to see how visually amazing this technique is CLICK HERE. I'm sure you can agree that this could be used as a new way of advertising.
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