Linford Christie has recently been shoved into the celebrity lime-light due to his appearence on "I'm a celebrity get me out of here". Now Kleenex, the famous tissue brand have called upon him to promote their new slim-line tissue range. The new tissue is designed to be slimmer and less obtrusive than traditional convenience-pack tissues.
The former athlete, famous for the size of his "lunchbox" in his sprinting heyday will help the tissue brand to shift its new Kleenex Pockets line for men.
Kleenex hope that the new ads will appeal to men, due to the slim packaging they are able to fit discreetly into any pocket and the they feel that Christie would be a great ambassador for their brand.
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